How Agency Owners Can Turn Their Experience Into a Business Book (and Which Book to Write)
Agency owners can write for clients or for other owners. How to choose, what to mine from proposals and retros, NDAs, staff credit and RFP use.
Topic 12
Books for Specific Experts
Guides for executive coaches, marketing consultants, strategists, agency owners, SaaS founders and more.
How Business Strategists Can Write a Book That Builds Authority
For strategists whose buyers have read Porter and Rumelt: a situation-specific thesis, evidence you actually own, a platitude test and a structure that sells.
How Fitness Coaches Can Turn Their Methods Into a Book Readers Can Follow Without You
A fitness coach's book must work with no coach in the room. How to pick one reader, write safe progressions, stay in scope and tell client results honestly.
How Life Coaches Can Turn Their Coaching Philosophy Into a Book
A life coach's book needs one reader in one transition and a method, not a philosophy alone. How to build it, use client stories safely and stay in scope.
How Marketing Consultants Can Turn Their Expertise Into a Book That Will Not Date in a Year
Marketing tactics date fast. How to build your book on a durable method, prove client results honestly, and use the book to sell strategy work.
How SaaS Founders Can Write a Thought Leadership Book (Without Writing a 200-Page Brochure)
A founder's book should define the problem and how buyers think about it, not pitch the product. Data ethics, founder time, go-to-market and shelf life.
How to Write a Book as an Executive Coach: Sponsors, Senior Readers and the Data You Can't Print
For executive coaches, not executives: three-way confidentiality, writing patterns instead of people, assessment data you can't print, and the buyer in HR.